Hi everyone! In previous audio lessons from BBC Learning English – English at work, we've witnessed Anna's seriousness and effort in presenting the new product – Imperial Lemon from Tip Top Trading to the famously picky client, Mr Lime. After months of thinking, brainstorming to come up with an effective business strategy, as well as working overtime to prepare for the presentation, the important day has finally arrived.

This meeting makes Anna extremely anxious and even a bit scared because she wants everything to be perfect. If things go wrong and the client doesn't place an order, Anna would surely feel very upset. A strong start is crucial; the beginning of the presentation is always very important. A smooth start not only makes the presenter feel more confident and comfortable but also helps connect easily with the audience. This time, after introducing herself, Anna starts by summarizing the main content of the pitch. A pitch is not just a presentation. Like we often see in Shark Tank, businesses or individuals trying to convince investors to invest usually prepare a pitch to showcase the advantages and uniqueness of their proposed ideas. Similarly, Anna is also pitching to persuade Mr Lime's Citrus Ventures to order her company’s Imperial Lemon product. Let's listen to see how Anna connects the main ideas and introduces the structure for this pitch! The first moments are undoubtedly very awkward and overwhelming, but, as usual, Anna has made a turnaround, changing the situation from a difficult one into an impressive opening with a clear structure.

Wishing everyone a fun and energetic week.